Image courtesy of Farm to Fork: The Innovators Podcast with David Maloni | Farm to Fork Podcast
This podcast first appeared on 1.27.25.
The Farm to Fork podcast episode features an engaging discussion between host David Maloney and Mike Di Benedetto, CEO of Golden Waffles. The conversation explores the complexities of food service distribution, the challenges suppliers face in staying relevant, and the importance of strong partnerships between suppliers, distributors, and restaurants. Mike emphasizes the high standards required in the industry, where distributors must meet quick turnaround times and maintain strong relationships with their partners. He also shares his personal journey, highlighting how his experience in customer service, sales, sourcing, and operations prepared him to lead Golden Waffles successfully.
A key focus of the episode is Golden Waffles' unique business model, which provides a comprehensive waffle program to hotels and restaurants. Mike explains how the company ensures consistent quality and service by supplying not only its proprietary waffle mix but also the necessary waffle irons and maintenance services at no additional charge. This all-inclusive approach simplifies operations for customers and guarantees product consistency. The conversation also touches on the company’s recent rebranding, transitioning from "Golden Malted" to "Golden Waffles" to better connect with consumers and reflect its core product offering.
Key Takeaways:
Partnerships Drive Success – Strong relationships between suppliers, distributors, and operators are essential for meeting high industry demands.
Customer Experience is Everything – Businesses must prioritize making operations seamless and easy for their customers.
Innovation Matters – Golden Waffles’ rebranding and service-oriented model showcase the importance of adapting to industry changes.
Retention Challenges – Workforce turnover remains a key issue in food service, and investing in employees is crucial.
Value Over Price – Companies should differentiate through quality and reliability rather than competing solely on cost.
This episode underscores the dynamic nature of the food supply chain and the need for continuous improvement, adaptability, and strong customer relationships to remain competitive.
