This article first appeared on Flavor & The Menu
If foodservice professionals were in charge of designating an official word of the year, it would certainly be “protein.” With so much consumer demand for protein-centric options, the new waffle menu at Nékter Juice Bar is on track to hit big. The lineup features four offerings, each boasting a boost of protein powder: Berry Shortcake, topped with fresh strawberry, blueberry, blue vanilla-cashew drizzle and coconut whip; Jam Slam, with fresh strawberry, peanut butter and strawberry-chia jam; Go Bananas, covered with fresh banana, peanut butter and a chocolate-cashew drizzle; and the savory Waffacado topped with fresh avocado and everything bagel seasoning.
“For this menu launch, we teamed up with Golden Waffles to introduce a new menu category of protein waffles across Nékter Juice Bar’s more than 200 locations,” says Corry Reid, chief marketing officer. “To elevate the protein, we add vanilla whey protein into the gluten-free waffle mix. This menu reflects a rising consumer preference for food that is both playful and purposeful—offering protein, fresh produce and flavor in every bite—resulting in functional options that also feel like a treat.”
