This article first appeared 12.03.25 on Food Business News
GLEN MILLS, PA. — Golden Waffles, a leader in fresh-baked waffles, has partnered with Dirty Dough, one of the fastest-growing treat concepts under multi-brand restaurant platform, Craveworthy Brands, to launch new Waffle Bites.
The menu extension features four new Waffle Bite offerings, available at 50-plus Dirty Dough locations across the US.
"We created Waffle Bites with all-day indulgence in mind. Partnering with Golden Waffles lets us take that signature Dirty Dough decadence beyond layered cookies and bring it into a cozy, crispy format that levels up the craveworthy factor," says Jax Sperling, senior vice president of culinary and supply chain. "Whether it's a quick breakfast bite, a midday pick-me-up or a late-night treat, Waffle Bites give our loyal guests a new way to satisfy their cravings, anytime, any day."
Dirty Dough's new Waffle Bite options include:
- Churro: Cinnamon-sugar coated Waffle Bites layered with dulce de leche and waffle syrup
- Funnel Cake: Powdered sugar-coated Waffle Bites topped with cherry pie filling and whipped cream
- Peanut Butter Sundae: Waffle Bites layered with peanut butter, chocolate drizzle and peanut butter cups
- Chocolate Hazelnut: Waffle Bites coated in rich chocolate hazelnut spread and sprinkled with colorful mini chocolate candies
"We're proud to team up with Dirty Dough to bring our waffles into an entirely new kind of dessert application," says Mike DiBeneditto, chief executive officer of Golden Waffles. "Waffles have seen explosive growth across foodservice, and it's exciting to showcase the versatility of our formats."
The Waffle Bites launch is part of Dirty Dough's broader menu expansion, which also includes Bars, Cinnamon Rolls, create-your-own Dirty Drinks and Shakes, alongside its signature, gourmet stuffed cookies.gol
